Olivia Carter
I'm Olivia Carter,
SEO Consultant | Google Ads Expert | Digital Marketing Strategist | Content Marketing Specialist

To drive digital growth by leveraging expertise in SEO, content strategy, and performance marketing. Passionate about using data-driven approaches to enhance visibility, increase engagement, and deliver measurable results for brands across digital platforms.

Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Strategy & Marketing Website Analytics & Tracking Social Media Marketing Conversion Rate Optimization (CRO)
Skills

Analytics & Tools

Ahrefs / SEMrush / MozData Studio / LookerGoogle AnalyticsGoogle Search Console

Content & Social

Content MarketingCopywritingEmail MarketingSocial Media Strategy

SEO / SEM

Backlink StrategyGoogle Ads / PPCKeyword ResearchOn-Page SEOTechnical SEO

Soft Skills

Analytical ThinkingCommunicationTime Management
Services

Search Engine Optimization (SEO)

Optimizing websites for visibility across search engines through keyword research, content optimization, and technical audits.

Pay-Per-Click Advertising (PPC)

Managing paid ad campaigns on Google Ads, Bing, and social platforms to drive targeted traffic and increase conversions.

Content Strategy & Marketing

Creating data-driven content strategies, developing engaging content, and aligning messaging with brand goals.

Website Analytics & Tracking

Setting up GA4, Tag Manager, and custom dashboards to measure user behavior, conversions, and KPIs.

Social Media Marketing

Building brand presence through strategy, content, and engagement across platforms like Instagram, LinkedIn, and Facebook.

Conversion Rate Optimization (CRO)

Improving website design and user experience to increase lead generation and sales.

Education
2008 - 2012

High School Diploma

Roosevelt High School, Chicago

Focused on communication, business studies, and media production.

2012 - 2016

Bachelor of Business Administration in Marketing

University of Illinois at Urbana-Champaign

Specialized in digital marketing, market research, and consumer behavior.

2017 - 2017

Advanced Digital Marketing Certification

Google Digital Garage

Intensive program covering SEO, PPC, content marketing, and analytics.

Experience
April 2018-August 2022

Digital Marketing Manager

GrowthEdge Media

Led SEO campaigns, managed PPC advertising, and boosted organic traffic by over 150%. Collaborated with content teams to align strategy and executed successful multi-channel marketing campaigns.

June 2016-March 2018

SEO Specialist

BrandOrbit Agency

Optimized on-page SEO, developed backlink strategies, and conducted technical audits for client websites across industries. Improved SERP rankings and user engagement metrics.

September 2022-Present

Digital Marketing Consultant

Freelance

Working with startups and e-commerce brands to improve digital presence. Offering SEO audits, Google Ads management, content strategy, and performance tracking.

Projects
SEORevamp Pro

SEORevamp Pro

SEO SEMrush Google Analytics WordPress

AdMax Campaign Tracker

AdMax Campaign Tracker

Google Ads GA4 Tag Manager PPC

ContentBoost Hub

ContentBoost Hub

Content Strategy Canva Keyword Research

LocalRanker

LocalRanker

Local SEO Google My Business Review Strategy

Get in Touch