Hi There, I'm

Olivia Carter

SEO Consultant | Google Ads Expert | Digital Marketing Strategist | Content Marketing Specialist

I’m a Digital Marketer and SEO Consultant with over 6 years of experience helping brands grow their online presence through data-driven strategies. I specialize in SEO, content marketing, PPC, and analytics to deliver measurable results and improve ROI.

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About Me

Driven by data, creativity, and digital growth

To drive digital growth by leveraging expertise in SEO, content strategy, and performance marketing. Passionate about using data-driven approaches to enhance visibility, increase engagement, and deliver measurable results for brands across digital platforms.

Skills

Tools, platforms, and strategies I excel at

Analytics & Tools

Ahrefs / SEMrush / Moz, Data Studio / Looker, Google Analytics, Google Search Console

Content & Social

Content Marketing, Copywriting, Email Marketing, Social Media Strategy

SEO / SEM

Backlink Strategy, Google Ads / PPC, Keyword Research, On-Page SEO, Technical SEO

Soft Skills

Analytical Thinking, Communication, Time Management

Education

Academic background and marketing certifications

2008 - 2012

High School Diploma

Roosevelt High School, Chicago

Focused on communication, business studies, and media production.

2012 - 2016

Bachelor of Business Administration in Marketing

University of Illinois at Urbana-Champaign

Specialized in digital marketing, market research, and consumer behavior.

2017 - 2017

Advanced Digital Marketing Certification

Google Digital Garage

Intensive program covering SEO, PPC, content marketing, and analytics.

Services

SEO, content marketing, and campaign management

Search Engine Optimization (SEO)

Optimizing websites for visibility across search engines through keyword research, content optimization, and technical audits.

Pay-Per-Click Advertising (PPC)

Managing paid ad campaigns on Google Ads, Bing, and social platforms to drive targeted traffic and increase conversions.

Content Strategy & Marketing

Creating data-driven content strategies, developing engaging content, and aligning messaging with brand goals.

Website Analytics & Tracking

Setting up GA4, Tag Manager, and custom dashboards to measure user behavior, conversions, and KPIs.

Social Media Marketing

Building brand presence through strategy, content, and engagement across platforms like Instagram, LinkedIn, and Facebook.

Conversion Rate Optimization (CRO)

Improving website design and user experience to increase lead generation and sales.

Experience

Hands-on roles in campaigns and digital strategy

April 2018-August 2022

Digital Marketing Manager

GrowthEdge Media

Led SEO campaigns, managed PPC advertising, and boosted organic traffic by over 150%. Collaborated with content teams to align strategy and executed successful multi-channel marketing campaigns.

June 2016-March 2018

SEO Specialist

BrandOrbit Agency

Optimized on-page SEO, developed backlink strategies, and conducted technical audits for client websites across industries. Improved SERP rankings and user engagement metrics.

September 2022-Present

Digital Marketing Consultant

Freelance

Working with startups and e-commerce brands to improve digital presence. Offering SEO audits, Google Ads management, content strategy, and performance tracking.

Projects

Campaigns and digital initiatives I’ve led or supported

SEORevamp Pro

SEO, SEMrush, Google Analytics, WordPress

AdMax Campaign Tracker

Google Ads, GA4, Tag Manager, PPC

ContentBoost Hub

Content Strategy, Canva, Keyword Research

LocalRanker

Local SEO, Google My Business, Review Strategy

Olivia Carter

About Me